very occasional SEO and digital observations

SEO

Google ban themselves again

Thursday, February 12th, 2009

A fun story caught my eye today as Google penalised themselves for buying links.

This story in itself is well worth a wry chuckle, though what difference a PageRank penalty is going to make to the worlds biggest search engine, I don’t know. In my old age I can sympathise with Google; it must be [...]

Google invented hoaxbait

Thursday, July 17th, 2008

A couple of months ago the search slice of the blogosphere was ablaze with discussion around the Lyndon Antcliff linkbait extravaganza. Lyndon posted a case study of a successful piece of linkbait he’d created for a client. The bait was a fictional story about a 13 year old kid who had stolen his [...]

The day SEO is dead is the day the machines take over

Monday, July 7th, 2008

Jeff Jarvis: the day SEO is dead is the day the machines take over. If you know your Arnie movies, you’ll know that day is August 29, 1997, around about the time when Google was nothing but a twinkle in Larry and Sergey’s eyes. Here we are 11 years on, and as far [...]