Search, social media and single malt whisky

Archive for August, 2008

Generation Y: Digital Natives

Wednesday, August 13th, 2008

Its interesting seeing how digital marketing adapts to the next generation of users - the so-called Generation Y who have grown up with digital media.

A recent dot.life post by Maggie Shields inspired by recent Forrester research introduces Generation Y:
According to Charles Golvin, a principal analyst at the company [Forrester], a major strength of the report [...]