Generation Y: Digital Natives
By Adam C | August 13, 2008
Its interesting seeing how digital marketing adapts to the next generation of users - the so-called Generation Y who have grown up with digital media.
A recent dot.life post by Maggie Shields inspired by recent Forrester research introduces Generation Y:
According to Charles Golvin, a principal analyst at the company [Forrester], a major strength of the report is that it includes a broad swath of so called Gen Y members. They are youngsters in the 18-28 age bracket, a group of 38 million American citizens that “sets the pace for technology adoption.”
(By that definition I’m just a tad too old to call myself a Gen Y-er! X it is for me…just.)
Golvin goes on to say: Read the rest of this entry »
Topics: Social media | 1 Comment »
Google invented hoaxbait
By Adam C | July 17, 2008
A couple of months ago the search slice of the blogosphere was ablaze with discussion around the Lyndon Antcliff linkbait extravaganza. Lyndon posted a case study of a successful piece of linkbait he’d created for a client. The bait was a fictional story about a 13 year old kid who had stolen his dad’s credit card and spent big on hookers and video games. The story wasn’t marked as fiction, and was subsequently picked up by mainstream media including the Sun Scum and Fox News.
Lyndon’s case study caused uproar in the community. “Lying for links is unethical” was the cry from many SEO’s, not to mention the ungrateful client (at it again?), and implied by Matt Cutts.
My take? Well, mainstream media have been doing this for years. I doubt seriously that the Sun were at all bothered whether the story was real or fake… it would be interesting to their readers, and therefore worth publishing. They’ve been doing that for years.
And so have Google…
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Topics: SEO | No Comments »
Plurk off, Twitter up
By Adam C | July 14, 2008
Having resisted the rush of interest in Plurk, I’m quite pleased today to see it is every bit the flash in the pan I expected it would be.
I’ll not go into why it failed. I’d imagine that’s bleedingly obvious to anyone who has ever looked at the site. More of a purple turd and a purple cow.
You can find me occasionally on Twitter and never on Plurk.
Topics: Social media | No Comments »
The day SEO is dead is the day the machines take over
By Adam C | July 7, 2008
Jeff Jarvis: the day SEO is dead is the day the machines take over. If you know your Arnie movies, you’ll know that day is August 29, 1997, around about the time when Google was nothing but a twinkle in Larry and Sergey’s eyes. Here we are 11 years on, and as far as I can tell websites are machines, websites run on machines and the machines haven’t taken over yet.
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